Privacy policy

Last Updated: August 25, 2026

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, create an account, make a purchase, communicate with us, or otherwise use our services.

By using our website, you acknowledge the practices described in this Privacy Policy. This policy applies primarily to customers and visitors in the United States.

Unless expressly stated otherwise and supported by written authorization, this website is operated by an independent retailer and is not affiliated with, endorsed by, sponsored by, or an official website of Pfaltzgraff, Lifetime Brands, Inc., or their respective trademark owners.

1. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide

We may collect:

  • your name;

  • email address;

  • telephone number;

  • billing and shipping addresses;

  • account username and login information;

  • order details and purchase history;

  • product preferences and saved items;

  • customer-service messages;

  • return, refund, replacement, and damage claims;

  • product reviews, survey responses, and feedback;

  • marketing and communication preferences;

  • photographs or documents submitted in connection with an order issue;

  • any other information you voluntarily provide.

When submitting photographs for a damaged-item or delivery claim, avoid including faces, identification documents, payment-card information, or unrelated personal information unless specifically requested through an appropriate secure method.

Payment Information

Payments are processed by third-party payment providers.

We may receive limited transaction information, such as:

  • payment status;

  • transaction identifier;

  • payment method or card type;

  • billing address;

  • the last digits of a payment card;

  • fraud-screening results.

We do not normally receive or store complete payment-card numbers or payment-account credentials.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • device and cookie identifiers;

  • approximate location derived from an IP address;

  • pages viewed;

  • products viewed or added to a cart;

  • searches performed;

  • links clicked;

  • referring pages;

  • dates and times of visits;

  • time spent on the website;

  • checkout and browsing activity;

  • website performance and error information;

  • security and fraud-prevention information;

  • advertising and analytics identifiers.

Information From Other Sources

We may receive information from:

  • payment processors;

  • shipping carriers and fulfillment providers;

  • fraud-prevention and identity-verification services;

  • analytics providers;

  • advertising and marketing partners;

  • social-media platforms;

  • customer-support providers;

  • publicly available sources;

  • other service providers involved in operating our business.

Information received from another source may be combined with information collected directly through our website, subject to applicable law.

2. How We Use Personal Information

We may use personal information to:

  • process and confirm orders;

  • collect and verify payments;

  • fulfill, package, ship, and deliver products;

  • provide tracking and delivery notifications;

  • process cancellations, returns, refunds, replacements, and damage claims;

  • communicate about orders and customer-service requests;

  • create and maintain customer accounts;

  • remember shopping-cart contents and website preferences;

  • personalize website content and product recommendations;

  • improve our website, products, services, and customer experience;

  • analyze website traffic, usage, and performance;

  • measure and improve advertising and marketing campaigns;

  • send promotional messages where permitted by law;

  • detect, investigate, and prevent fraud, abuse, unauthorized transactions, and security incidents;

  • enforce our Terms of Service and other policies;

  • maintain tax, accounting, transaction, and business records;

  • respond to legal requests and comply with applicable laws;

  • protect our customers, employees, service providers, rights, systems, and business operations;

  • establish, exercise, or defend legal claims.

3. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate our business.

Recipients may include:

  • payment processors and financial-service providers;

  • shipping carriers and delivery services;

  • warehouses, fulfillment centers, and packaging providers;

  • website hosting and ecommerce-platform providers;

  • cloud-storage and information-technology providers;

  • security, fraud-prevention, and identity-verification providers;

  • analytics, advertising, and marketing providers;

  • email, text-message, and customer-communication providers;

  • customer-support providers;

  • professional advisers, including lawyers, accountants, insurers, and auditors;

  • government agencies, courts, regulators, or law-enforcement authorities when required or permitted by law;

  • parties involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale of all or part of our business.

These parties may process information to provide services to us or for other purposes permitted under their own terms and applicable law.

We do not sell or rent personal information in exchange for money. However, certain privacy laws may define some advertising-cookie disclosures or similar activities as a “sale,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged.

Where applicable, customers may opt out of these activities as described in this policy or through the privacy controls available on our website.

4. Payment Providers

Payment transactions are processed through third-party payment providers. These providers maintain their own privacy, fraud-prevention, and security practices.

The payment methods available during checkout may vary. We recommend reviewing the applicable payment provider’s privacy policy before completing a transaction.

We are not responsible for the independent privacy practices of a payment provider acting outside our instructions or determining its own purposes for processing information.

Never send complete payment-card numbers, security codes, passwords, or banking credentials through ordinary email, social media, or unsecured messaging services.

5. Shipping, Fulfillment, and Delivery

To fulfill an order, we may disclose necessary information to warehouses, fulfillment providers, shipping carriers, and delivery services.

This information may include:

  • recipient name;

  • delivery address;

  • telephone number;

  • email address;

  • order contents;

  • parcel weight and dimensions;

  • tracking number;

  • delivery instructions;

  • customs information when applicable.

Carriers and fulfillment providers may process information according to their own privacy policies and legal obligations.

6. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, software development tools, local storage, and similar technologies.

These technologies may be used to:

  • maintain shopping-cart functionality;

  • remember account and website preferences;

  • keep accounts secure;

  • prevent fraud;

  • understand website traffic and customer behavior;

  • measure website performance;

  • identify errors or technical problems;

  • personalize content;

  • measure marketing effectiveness;

  • provide or measure interest-based advertising where permitted.

You may manage cookies through your browser settings and, where available, the cookie or privacy preference controls on our website.

Blocking certain cookies may prevent shopping-cart, login, checkout, preference, or other website features from working correctly.

Where required by applicable law, we will process supported browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of qualifying sales, sharing, or targeted advertising for the browser or device sending the signal.

7. Analytics and Advertising

We may use third-party analytics tools to understand how customers use our website and to improve website performance.

We may also work with advertising providers to:

  • display advertisements;

  • measure campaign performance;

  • limit repetitive advertising;

  • understand whether an advertisement led to a website visit or purchase;

  • create audiences based on website activity where permitted.

Advertising providers may use cookies, pixels, or similar identifiers according to their own privacy policies.

Where applicable law provides an opt-out right for targeted advertising, sale, or sharing, customers may exercise that right through the privacy controls available on our website or by contacting us.

8. Marketing Communications

Where permitted by law, we may send promotional emails or text messages based on your consent, selections, or previous relationship with us.

You may stop promotional communications by:

  • clicking the unsubscribe link in an email;

  • following the opt-out instructions in a text message;

  • updating available account preferences;

  • contacting us through the information on our website.

Opting out of marketing does not prevent us from sending non-promotional communications, including:

  • order confirmations;

  • payment notices;

  • shipping and tracking updates;

  • return or refund information;

  • security alerts;

  • customer-service responses;

  • legal or policy notices.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, destruction, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, secure connections, fraud monitoring, vendor management, and employee or contractor access restrictions.

No online transmission or electronic-storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

Customers are responsible for protecting account passwords and devices. Contact us promptly if you believe your account or personal information has been accessed without authorization.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

  • the type and sensitivity of the information;

  • order and transaction requirements;

  • our relationship with the customer;

  • tax, accounting, and recordkeeping obligations;

  • fraud-prevention and security needs;

  • return, warranty, and payment-dispute periods;

  • legal claims and dispute-resolution requirements;

  • applicable statutes of limitation;

  • other legal or operational requirements.

When information is no longer reasonably required, we may delete, de-identify, anonymize, or securely dispose of it.

De-identified or aggregated information that cannot reasonably identify an individual may be retained and used for lawful business purposes.

11. Your Privacy Rights

Depending on your state of residence, the nature of our business, and whether an applicable privacy law covers us, you may have the right to:

  • confirm whether we process your personal information;

  • request access to personal information maintained about you;

  • request a portable copy of certain personal information;

  • request correction of inaccurate personal information;

  • request deletion of personal information, subject to legal exceptions;

  • opt out of the sale or sharing of personal information;

  • opt out of targeted advertising;

  • opt out of certain qualifying profiling activities;

  • limit certain uses or disclosures of sensitive personal information where applicable;

  • withdraw consent where processing depends on consent;

  • appeal a decision concerning a privacy request;

  • receive equal service and not be unlawfully discriminated against for exercising a privacy right.

To submit a request, contact us using the contact information published on our website. Identify the right you wish to exercise and provide sufficient information for us to locate and verify the relevant records.

We may request additional information to verify your identity and protect your account. Verification information will be used only for appropriate security and request-processing purposes.

An authorized agent may submit a request where permitted by law. We may require proof of the agent’s authority and may need to verify the customer’s identity directly.

We will respond within the period required by applicable law. If a request is denied, instructions for submitting an appeal will be provided when an appeal right applies.

Certain information may be retained despite a deletion request when reasonably necessary or legally permitted, including information needed to:

  • complete a transaction;

  • provide a requested service;

  • detect and prevent fraud;

  • maintain security;

  • comply with tax or accounting obligations;

  • establish or defend legal claims;

  • comply with another legal obligation.

12. California Privacy Notice

If the California Consumer Privacy Act, as amended, applies to our business, California residents may have the right to:

  • know the categories and specific pieces of personal information collected;

  • know the purposes for collecting and using personal information;

  • know the categories of sources from which information was obtained;

  • know the categories of third parties receiving personal information;

  • request access to personal information;

  • request correction of inaccurate information;

  • request deletion of personal information, subject to exceptions;

  • opt out of the sale or sharing of personal information;

  • limit certain uses or disclosures of sensitive personal information where applicable;

  • receive equal service without unlawful discrimination.

The categories of personal information we may collect are described in Section 1. The purposes for which we use information are described in Section 2. The categories of recipients are described in Section 3.

We do not knowingly sell personal information in exchange for money. Certain advertising or analytics activities may qualify as “sharing” or a “sale” under California law.

If applicable, an opt-out method will be made available through our website. Supported Global Privacy Control signals will be processed as required by law.

13. Sensitive Personal Information

We do not intentionally request sensitive personal information unless it is reasonably necessary for a transaction, security review, legal obligation, or verified customer request.

Sensitive information may include account credentials, precise financial details, government identifiers, or other information treated as sensitive under applicable law.

Do not send passwords, complete payment-card numbers, government identification numbers, or banking credentials through unsecured channels.

If sensitive information is required to verify a transaction or privacy request, we will request only information reasonably necessary for that purpose.

14. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without verifiable parental consent.

If we learn that personal information has been collected from a child under 13 in circumstances covered by applicable law, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has submitted personal information may contact us using the contact information on our website.

15. Third-Party Links and Services

Our website may contain links to third-party websites, applications, payment services, shipping providers, social-media platforms, or other external services.

We are not responsible for the privacy, security, content, or practices of third parties acting independently from us.

Review the privacy policy of a third party before submitting personal information through its service.

16. Social Media

If you interact with us through a social-media platform, the platform may collect and process information according to its own privacy policy.

We may receive information such as your username, public profile information, comments, messages, and engagement activity, depending on your settings and the platform’s functionality.

Do not submit confidential payment information, passwords, or identification documents through public comments or ordinary social-media messages.

17. Do Not Track

Some web browsers offer a “Do Not Track” setting. Because there is no uniform industry standard governing all Do Not Track signals, our website may not respond to them.

This is separate from legally recognized opt-out preference signals, such as Global Privacy Control, which we process where required by applicable law.

18. International Data Processing

Our service providers may process information in locations outside your state or country of residence.

Privacy and data-protection laws in those locations may differ from those in your location. Where required, we use reasonable measures intended to protect information transferred between jurisdictions.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • our services;

  • business operations;

  • technologies;

  • service providers;

  • legal requirements;

  • privacy practices.

Updated versions will be posted on this page with a revised “Last Updated” date.

If a material change requires additional notice or consent under applicable law, we will provide that notice or obtain consent as required.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise a privacy right, contact us using the contact information provided on our website.

When contacting us, include enough information to identify and understand your request.

Do not send complete payment-card numbers, passwords, government identification numbers, or other highly sensitive information through unsecured communication channels.